Ashaha

Ashaha was founded by Oumaima Benharbit, a visionary designer with a deep connection to Morocco, where the rich cultural heritage of the Amazigh Berber tribe has inspired her creations. Her designs are strongly influenced by the ancient symbols of Berber culture. The collection combines opals, Plexiglas and diamonds, each material carefully selected for its symbolic meaning and energy, reflecting Ashaha's commitment to innovative craftsmanship. Ashaha's jewelry embodies a perfect fusion of tradition and modernity, celebrating timeless elegance while representing the strength, growth and interconnectedness of life. The brand resonates with those seeking a deeper connection to cultural heritage and the transformative power of gemstones.