Serge describes himself as an entrepreneurial dreamer, heir to a family of artists who emigrated from Poland and Russia, and have worked in the fields of painting, music and cabinet-making. Immersed in this artistic world from an early age, he first studied finance and law at Dauphine, before becoming one of the architects of a resounding investment banking project. Despite this long-term success, the call of his passion for art and precious stones proved stronger. To nurture this vocation, he undertook further studies in gemology, reinforcing his unique expertise. Today, alongside Caroline, Serge is the pillar of an audacious curation in pop chic jewelry, while carrying forward an ambitious and solid entrepreneurial project. His vision, both artistic and strategic, gives Mad Lords a singular and radiant identity.