Mad Lords is an exceptionally demanding treasure hunter. Systematically on the lookout for the most talented jewelry designers, we present them in chic, pop spaces where art, architecture and music are the unifying elements. Our boutiques are veritable agoras - places of exchange and connection, where we invite our customers to join our tribe if they feel they've always been part of it.

Driven by their passion, Caroline and Serge Muller opened Mad Lords boutiques in places that are dear to them: our secret "Embassy" in Paris was the starting point, followed by a boutique in St. Tropez, where Caroline grew up, and another in Deauville, symbol of the harmania between the arts and the wildest nature where Serge spent his childhood. They then set up their 1st boutique outside France in Mykonos, in the famous Scorpios.

Each boutique tells a unique story: Paris, with its New York loft ambience, Deauville, dedicated to travel, and St. Tropez, a vibrant tribute to music, Scorpios where their jewelry meets the mystery of the place. These places perfectly embody the alliance of luxury and bohemian spirit. With a strong digital presence from day one, Mad Lords captivates a far-flung but particularly demanding clientele.

Choosing a Mad Lords jewel is much more than finding a piece that resonates with your passions and values; it's affirming your attachment to a unique experience, that of an aesthetic, artistic and spiritual universe, designed to resemble you while transforming you and enabling you to affirm what you've always been.