We embody social and ethical responsibility in the luxury jewelry industry through our unwavering commitment to sustainable and fair practices. Having achieved international Fairmined certification, we guarantee that 100% of our gold purchases come from small mines that promote responsible organizational, social and environmental practices. This commitment to ethical sourcing is reflected in our Mad Precious and Ethical collection, where each piece is crafted in 18-carat gold and adorned with high-quality diamonds and natural gemstones.

Our founders Caroline and Serge are true nomads and jewelry hunters, constantly traveling in search of authenticity in people and their creations. We embody the spirit of perpetual motion, attracting talented designers from all over the world. Sought after by the most renowned and avant-garde designers, our vocation is to identify specialized creators with inimitable savoir-faire, support their creative journeys and highlight their exclusive signatures.

Our commitment to community is central to our identity and deeply linked to the concept of "tribe": individuals connected by shared aesthetic tastes, values and lifestyles. Our stores, designed as contemporary agoras, invite individuals to become part of a larger narrative that transcends mere luxury purchases, offering a gateway to shared experiences, artistic appreciation and a sense of belonging.

We deeply value diversity, which is vividly reflected in the eclectic and varied designs we select, as well as in the inclusive ethos that defines our brand philosophy. Partnering with designers from around the world, we embrace a wide range of cultural influences and artistic perspectives. This commitment to celebrating cultural differences reinforces the uniqueness of our luxury jewelry collections and underscores our dedication to fostering a global community of creativity.

At Mad Lords, we celebrate the essence of code-breakers, individuals who defy convention and embrace their unique identities. In a world that often favors uniformity, our values are deeply rooted in a narrative of rebellion against the ordinary. We collaborate with visionary designers who share our passion for pushing boundaries and redefining luxury.At Mad Lords, we celebrate the essence of code breakers, individuals who defy convention and embrace their unique identities. In a world that often favors uniformity, our values are deeply rooted in a narrative of rebellion against the ordinary. We collaborate with visionary designers who share our passion for pushing boundaries and redefining luxury.