Auroro was founded in 2019 in Los Angeles, USA, by Sarah & Tiffany Chao. Two friends born of a passion for jewelry and convinced that the beauty of a piece of jewelry lies as much in its story as in its making, the two designers advocate an ethical and sustainable approach: buy less, but better. Each Auroro piece is imagined and crafted in Los Angeles, combining artisanal know-how with a respectful approach to the environment. The brand favors recycled and vintage gold, as well as the reuse of its own old jewelry, thus reducing its ecological impact without ever compromising on quality. Beyond design, Auroro celebrates authenticity. Each creation is designed to span generations, embodying values of durability and exclusivity. More than just a piece of jewelry, it's a declaration of conscious luxury, combining elegance and responsibility.