ALEXA was founded in Beirut in 2022 by brother-sister duo Alex and Elena. Inspired by their rich family heritage of jewelry design and their commitment to empowering women, the duo captures the essence of strong, modern, feminine, independent and compassionate women around the world. ALEXA prides itself on using 18-carat gold and ethically sourced materials to create exquisite jewelry. Each piece is meticulously crafted by master artisans in their Beirut factory, combining traditional techniques with modern innovation. ALEXA embodies the qualities of strength, beauty, modernity, femininity, independence and compassion in women the world over.