Sim and Roz was founded in Istanbul in 2018 by Sim Atlı and is a fine jewelry brand that captures the essence of the cosmos and transforms it into exquisite jewelry pieces. Inspired by her extensive travels, readings, and life experiences, Sim infuses each piece with the discoveries she has made along the way, emphasizing the interconnectedness of all things in the universe. Using materials such as gold, diamonds, gemstones, and enamel, and employing techniques perfected through collaboration with a small group of artisans and gemstone dealers, SIMandROZ jewelry is both modern and timeless. Each piece has a deep meaning, reflecting Sim’s belief in the interconnectedness and energy of the universe, aiming to remind the wearer of the deeper levels of existence. The brand builds a deep connection with individuals who appreciate the meticulous craftsmanship and rich stories behind each creation.