OUR PHILOSOPHY

Happiness Therapy

For over ten years, we have been committed to researching and selecting the finest jewelry, creating a world reminiscent of the Count of Monte Cristo's mysterious cavern. However, beyond these precious pieces, our mission has always been to offer our visitors, whether in Paris, Saint-Tropez, Deauville, or elsewhere, much more than a simple shopping experience. We aim to welcome them into a warm, comforting, and pleasant space, where happiness is at the center of everything.

It is in this spirit that we launched what we now call happiness therapy , a philosophy that encompasses much more than jewelry. Although our creations are an essential component, they are only one element of this happiness therapy. We have also forged partnerships with experts in various fields, each bringing an essential building block to the construction of this holistic movement. These collaborations are revealed in the events we organize, where we invite talented people, like Éliane, a passionate naturopath, or Valentin, a renowned chef.

With Éliane, happiness therapy takes on a natural dimension. She guides us toward a holistic approach to well-being, with particular attention to nutrition and a balanced lifestyle. As for Valentin, he enhances our events with his culinary creations, true edible gems that combine health and pleasure. Together, we believe that beauty is a state of mind, a harmony between body and spirit. We want every person who walks through our doors to feel beautiful, strong, and at peace.

Happiness therapy is the pursuit of happiness through sensory experiences, enriching encounters, and a continuous quest for well-being. It's also a reminder that taking care of yourself means taking care of your mind, your body, and those around you.

Whether you are passionate about jewelry or simply looking for serenity, we invite you to discover this movement with us, and to experience unique moments, where luxury and well-being intertwine.

The Art of Dandism

Our name "Mad Lords," inspired by the 18th-century English poet Lord Byron, a pioneer of dandyism who cherished luxury and the arts, reflects his father's nickname, "Mad" Byron. The philosophy of dandyism focuses on the pursuit of elegance, beauty, and individuality, emphasizing personal appearance as a form of self-expression and rebellion against the sartorial standards imposed by the bourgeoisie. Reflecting this philosophy, the name "Mad Lords" translates to "exuberant bourgeois" in French, embodying the values ​​of aesthetic sophistication, freedom, a cultured lifestyle, and the art of living as an end in itself.

The Soul of the Tribes

Our Jewelry House was born from the belief that today's society is organized around tribes, where individuals are defined by the communities to which they belong. In an increasingly globalized and homogenous world of luxury, where only enrichment matters, ultra-creativity has been banned and replaced many times by sterile power games. In this scenario, authentic jewelry is essential to distinguish oneself and reveal the distinctive signs of modern tribes, allowing individuals to display their values ​​and express their identity.

The Essence of Sigma

Our logo incorporates the Greek symbol Sigma, representing the sum of differences. This emblem underscores our dedication to uniting diverse artistic expressions and cultural influences, celebrating the unique and unconventional. We unify differences with a touch of madness, proud of our anti-conformity.