Be Sembol was founded in Israel in 2019 by longtime friends Sapir Zimmerman and Mor Kirshtein, who seek to infuse meaning into their designs. Drawing inspiration from personal experiences and emotions, Mor and Sapir meticulously craft each piece using 14k gold, silver, diamonds and precious stones, employing traditional techniques passed down through generations. Each piece is designed to provide subjective sentimental value to the wearer. The collections aim to transform emotions into tangible, singular objects that evoke smiles, fill individuals with energy and remind them of all that is important in life. With each necklace, bracelet and ring, Sapir and Mor continue to inspire and spread positivity, piece by piece.