Mad Lords is a treasure hunter of rare rigor. Systematically on the lookout for the most talented jewelry designers to present them in pop and chic spaces where art, architecture, and music are common threads. Our boutiques are true agoras – places of exchange and connection, where we invite our customers to join our tribe if they feel they have always been part of it.

Driven by their passion, Caroline and Serge Muller opened Mad Lords boutiques in places that were dear to them: our secret "Embassy" in Paris was the starting point, then a boutique in St. Tropez, the town where Caroline grew up, and another in Deauville, symbol of the harmony between the arts and the wildest nature where Serge spent his childhood. They then set up their first boutique outside France in Mykonos in the famous Scorpios.

Each boutique tells a unique story: Paris, with its New York loft atmosphere, Deauville, dedicated to travel, and St. Tropez, a vibrant tribute to music, Scorpios or their jewelry meets the mystery of the places. These places perfectly embody the alliance of luxury and bohemian spirit. With a digital presence emphasized since day 1, Mad Lords captivates a distant but particularly demanding clientele.

Choosing a piece of Mad Lords jewelry is much more than finding a piece that resonates with your passions and values; it is affirming your attachment to a unique experience, that of an aesthetic, artistic and spiritual universe, designed to resemble you while transforming you and allowing you to affirm what you have always been.