Mysteryjoy was founded in Paris in 2021 by Joy, and draws on the dreamlike and hypnotic world of 18th and 19th century fairy tales with modern and ethical craftsmanship. Certified by HRD Antwerp and the Institut National de Gemmologie de Paris, Joy infuses each piece with a passion for storytelling and childhood imagination, her first collection taking inspiration from Lewis Carroll’s fantasy world of Alice. Crafted in 18k gold and ethically sourced lab-grown diamonds produced using the HPHT method, each creation has the same physical and optical properties as mined diamonds without compromising the environment. Rooted in a conscious and socially responsible ethos, Mysteryjoy reflects a deep commitment to environmental awareness. Her jewelry, imbued with nocturnal thoughts and mysterious stories, encourages women to dream and rediscover the innocence hidden in their secret gardens.
