OUR FOUNDERS
Caroline Muller
Caroline Muller embodies the very essence of refinement in the world of jewelry. As the custodian of a curation of jewelry of unparalleled excellence, she infuses Mad Lords with an aura of rare distinction. Her distinguished background in marketing and public relations with luxury houses such as Louis Vuitton and Ralph Lauren, coupled with her deep immersion in the New York luxury market, makes her an undisputed expert. Caroline maintains uncompromising standards of quality and exclusivity with a keen eye. Her vision transcends mere selection: each piece chosen under her aegis carries within it an element of mystery and elegance, captivating the most discerning jewelry lovers around the world.
Serge Muller
Serge defines himself as a dreamy entrepreneur, heir to a family of artists who emigrated from Poland and Russia, having worked in the fields of painting, music and fine cabinetmaking. Immersed in this artistic world from a young age, he first turned to studies at Dauphine in finance and law, before becoming one of the architects of a resounding project in the field of investment banking. Despite this long-term success, the call of his passion for art and precious stones proved stronger. To nourish this vocation, he undertook additional studies in gemology, thus strengthening his unique expertise. Today, alongside Caroline, Serge is the pillar of a bold curation in pop chic jewelry, while carrying an ambitious and solid entrepreneurial project. His vision, both artistic and strategic, gives Mad Lords a singular and radiant identity.
Together, Serge and Caroline Muller have transformed Mad Lords into a testament to their shared values and complementary skills, creating a brand that embodies both art and luxury. Mad Lords is the culmination of their combined passions and expertise. Serge's financial acumen and artistic legacy, combined with Caroline's knowledge of the luxury market and creative touch, create a powerful combination that sets Mad Lords apart in the jewelry industry. This holistic approach resonates with individuals who appreciate the convergence of art, luxury, and self-expression.
