Charms

The Charms Company stands out with its designs where classical elegance combines with modern lines. The designer mostly combines different sizes of baroque pearls, which became the signature of her brand with different materials such as gold, enamels and beads. The most important feature of these designs that affect every woman is that they are as simple and modern as they are striking. The jewelries are timeless, iconic, sophisticated and yet, at the same time, cool and contemporary: Begum’s designs, so to speak, belong to almost each era and style. They can be used both day and night in harmony.

Charms Company was founded in Istanbul in 2013 by visionary designer Begüm Yalçın, who studied fashion design at the prestigious Nuova Academia di Belle Arti in Milan. Inspired by her Turkish heritage and the cosmopolitan life of Milan, Begüm’s creations bring together classic elegance with a contemporary touch. The designer mainly combines different sizes of baroque pearls, which have become her brand’s signature, with different materials such as gold, enamels and pearls. The charms are timeless, iconic, sophisticated and at the same time, cool and contemporary. The most important feature of these creations that affects every woman is that they are as simple and modern as they are striking.