Mad Precious & Ethical

Mad Lords is committed to ethical and responsible jewelry in 18k gold.

In early 2020, Mad Lords obtained the international Fairmined label and has since committed to ensuring that 100% of its gold purchases come from mines affiliated with this label. This responsible and ethical gold represents a tiny proportion of global gold production. It comes from human-sized mines that adopt responsible organizational, social and environmental practices. Mad Lords thus actively participates in the improvement of working conditions, the well-being and the protection of the environment of mining communities in South America.

Caroline and Serge, co-founders, place this commitment in a global approach aimed at contributing to the protection of the environment and, through donations, to medical research.

Under the direction of Caroline and Serge Muller, Mad Lords creates and develops a range of piercings that embody the essence of the brand: a perfect balance between uniqueness, elegance and authenticity, without being conformist. In early 2020, Mad Lords obtained the international Fairmined label, guaranteeing that 100% of its gold purchases come from small mines adopting responsible organizational, social and environmental practices. Each piece, crafted in 18 carat gold and adorned with high quality diamonds (F-VVS1) or natural colored gemstones such as sapphires and emeralds, celebrates the art of fine jewelry. Serge and Carol believe that jewelry intended to magnify the most refined faces must be made from the most precious materials. Mad Lords invites individuals to discover this exclusive line, where each piece is a work of art designed to complement and celebrate individuality.