and...Paris

Alizée Guinochet's adventure begins in New York. She first created a few models reserved for those closest to her. She designed gold, fine and minimalist jewelry that can be stacked and worn all day. and...Paris then moved to France, where the designer now lives. In 2016, she launched her first official collection, remaining true to her identity: simplicity and distinction.

And... Paris was founded in Paris in 2016 by jewelry designer Alizée Guinochet. Inspired by her family’s heritage, with a grandfather renowned as a jeweler on the prestigious Place Vendôme and a mother celebrated for her avant-garde costume jewelry designs, Alizée was destined to carve her own path in the world of fine jewelry. Educated in New York, she mastered modern manufacturing techniques, creating delicate, minimalist pieces in gold, meant to be worn day and night, even in the bath. These designs, which resonated deeply with American audiences for their quintessential Parisian charm, carried a deeper meaning of merging simplicity with elegance, embodying a lifestyle that connects intimately with individuals. Each piece of And... Paris celebrates the blending of heritage and modernity.

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